Augmentum Web Migration – How to Mitigate the Risk of a Web Migration

The Augmentum web migration to a new web platform can hurt SEO. This is because it requires a change in content, URL naming conventions and the creation of new pages. It is advisable to limit the number of changes to minimise the risk. Augmentum Digital is an Australian-based marketing company that specialises in Google Ad campaigns. They focus on ROI and create marketing strategies tailored to each client’s needs.

SEO

Ask any SEO or digital marketer, and they will tell you that site migration is one of the most dreaded scenarios. When done incorrectly, it can result in a massive loss of search engine traffic and visibility. To mitigate this risk, it is best to plan the process out thoroughly and test it extensively. This includes identifying and testing all of the critical metrics that are important for SEO performance. It is also a good idea to involve a cross-departmental team that provides for system admins, developers, SEOs, and designers to ensure that the project runs smoothly from start to finish.

The first step is to create a backup of the old website. This is crucial because if something goes wrong during the migration, it will be helpful to have an older version of the site to fall back on. It is also a good idea to back up the XML site map and verify that all necessary URLs are redirected with 301 redirects. Marketers should also plan the navigation and structure of the new website, which is critical for SEO success. Clay recommends implementing a siloed system with distinct pages for each content category to ensure that the new site is ranked most effectively. Finally, marketers should create an inventory of existing URLs and test them for 404 errors, 5xx redirect chains, and duplicate content.

After the migration, it is essential to monitor all of your SEO metrics and keyword rankings. Google can take a while to re-index your site so you may experience a temporary drop in your organic search results. However, this should be short-lived and should improve after a few weeks.

Augmentum web migration is a great way to improve the functionality of your website and increase engagement. It can help you grow your business and attract more clients. The company has an excellent track record and many positive reviews from past customers. In addition to web migration, they offer various other services, including social media marketing and Google Ad Words campaigns.

Google Ad Words

Google Ad Words is an online advertising service that allows businesses to display ads on Google search results and other websites and apps that belong to the Google network. Ads can be text, image or video and are said to people most likely to be interested in them. AdWords campaigns are based on a pay-per-click (PPC) model where the advertiser pays when someone clicks on their ad.

Kent Town-based Augmentum Digital specialises in helping small businesses grow and attract more clients through their online marketing and advertising services. They focus on each client’s ultimate objective and tailor their strategies to suit their needs. They have an excellent track record and many positive reviews from previous clients. Their services include SEO, Google Ad Words and social media marketing.

When migrating a website, being cautious about SEO changes is essential. For example, limiting the number of changes in content and URL naming conventions during the migration process is best. If possible, it’s also a good idea to migrate the site during off-hours or low traffic levels.

Augmentum Digital has launched a new service to help Australian businesses grow their brands. Their team of marketing experts is experienced in SEO and Google Ad Words and can help you build and promote your website. They can also launch social media marketing campaigns on Facebook and LinkedIn to generate leads for your business.

The team at Augmentum web migration digital has experience creating cost-effective Google Ad campaigns that drive more traffic and increase conversions for their clients. They use a data-driven approach to maximise ROI so that they can deliver the most value for your investment. Their services include SEO to optimise your website, copywriting to create web content, Google Ads to generate more leads and social media marketing to promote your brand.

Social media marketing

It’s essential to be aware of the SEO implications of any web migration, especially if it involves changing your URLs. Without careful planning, your site’s backlink profile can get messed up during the transition. External links may now be pointing to the wrong page, or they could lead to a 404 error. This can damage your SEO score and impact your visitors’ experience. To mitigate this risk, it’s best to implement a content freeze before and during the migration. It’s also important to schedule the migration during off-hours or a low-traffic season.